{"product_id":"digital-product-agrisure-startup-fund-handbook","title":"AgriSURE Startup Fund Handbook","description":"\u003cstyle\u003e\n    .agrisure-handbook {\n      font-family: Inter, -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, Arial, sans-serif;\n      color: #26352c;\n      background: #ffffff;\n      font-size: 16px;\n      line-height: 1.75;\n      max-width: 100%;\n      margin: 0 auto;\n    }\n    .agrisure-handbook * {\n      box-sizing: border-box;\n    }\n    .agrisure-handbook h1 {\n      color: #193d2a;\n      font-size: clamp(28px, 4vw, 38px);\n      line-height: 1.25;\n      margin: 0 0 18px;\n      font-weight: 750;\n      letter-spacing: -0.5px;\n    }\n    .agrisure-handbook h2 {\n      color: #205538;\n      font-size: 23px;\n      line-height: 1.35;\n      margin: 30px 0 12px;\n      font-weight: 700;\n    }\n    .agrisure-handbook h3 {\n      color: #294b36;\n      font-size: 18px;\n      line-height: 1.45;\n      margin: 18px 0 6px;\n    }\n    .agrisure-handbook p {\n      margin: 0 0 15px;\n    }\n    .agrisure-handbook ul {\n      margin: 10px 0 18px;\n      padding-left: 24px;\n    }\n    .agrisure-handbook li {\n      margin-bottom: 8px;\n      padding-left: 3px;\n    }\n    .agrisure-handbook .intro {\n      font-size: 18px;\n      color: #405647;\n    }\n    .agrisure-handbook .highlight {\n      background: #f2f7f1;\n      border: 1px solid #dce9dc;\n      border-radius: 12px;\n      padding: 20px;\n      margin: 20px 0;\n    }\n    .agrisure-handbook .stats {\n      display: grid;\n      grid-template-columns: repeat(auto-fit, minmax(150px, 1fr));\n      gap: 12px;\n      margin: 18px 0 24px;\n    }\n    .agrisure-handbook .stat {\n      background: #f7f9f6;\n      border: 1px solid #e2e9df;\n      border-radius: 10px;\n      padding: 15px;\n    }\n    .agrisure-handbook .stat strong {\n      display: block;\n      color: #205538;\n      font-size: 22px;\n      line-height: 1.35;\n      margin-bottom: 4px;\n    }\n    .agrisure-handbook .stat span {\n      display: block;\n      font-size: 14px;\n      color: #526257;\n    }\n    .agrisure-handbook .faq-item {\n      border-bottom: 1px solid #e4e9e3;\n      padding: 14px 0;\n    }\n    .agrisure-handbook .faq-item h3 {\n      margin-top: 0;\n    }\n    .agrisure-handbook .disclaimer {\n      background: #f8f8f5;\n      border-left: 4px solid #8a9b80;\n      border-radius: 4px;\n      padding: 14px 16px;\n      margin-top: 28px;\n      font-size: 14px;\n      color: #414a42;\n    }\n    @media (max-width: 600px) {\n      .agrisure-handbook {\n        font-size: 15px;\n      }\n      .agrisure-handbook h2 {\n        font-size: 21px;\n      }\n      .agrisure-handbook .highlight {\n        padding: 16px;\n      }\n    }\n  \u003c\/style\u003e\n\u003cdiv class=\"agrisure-handbook\" style=\"text-align: start;\"\u003e\n\u003ch1\u003eAgriSURE Startup Fund Handbook\u003c\/h1\u003e\n\u003cp class=\"intro\"\u003eYour practical guide to understanding India’s ₹750 crore AgriSURE fund and the investment routes available to eligible agriculture and rural start-ups.\u003c\/p\u003e\n\u003cp\u003eBuilding an agri-start-up or rural enterprise often requires more than a strong idea. Founders also need to understand investment structures, funding readiness, investor expectations and the process of presenting a credible business opportunity.\u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003eAgriSURE Startup Fund Handbook\u003c\/strong\u003e explains the Agri Fund for Start-ups \u0026amp; Rural Enterprises in accessible language, helping readers understand how the fund is structured, how its two investment routes differ and how to prepare for funding discussions.\u003c\/p\u003e\n\u003cdiv class=\"stats\"\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e₹750 Crore\u003c\/strong\u003e \u003cspan\u003eTotal AgriSURE fund corpus\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e2 Routes\u003c\/strong\u003e \u003cspan\u003eFund-of-Funds and Direct Investment\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003eUp to ₹25 Crore\u003c\/strong\u003e \u003cspan\u003ePotential direct investment per start-up, subject to evaluation\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e100+ Pages\u003c\/strong\u003e \u003cspan\u003eA4 digital handbook, Edition 1.0\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch2\u003eWhat’s Inside the AgriSURE Handbook?\u003c\/h2\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0591\/3926\/0506\/files\/AgriSURE_Startup_Fund_Handbook_Inside_Content.png?v=1792148123\" alt=\"AgriSURE Startup Fund Handbook Inside Content\" style=\"float: none;\"\u003e\u003c\/p\u003e\n\u003cp\u003eExplore 26 chapters designed to help readers understand the fund, assess their readiness and approach the capital-raising process more systematically.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFund structure explained:\u003c\/strong\u003e Understand the fund’s purpose, structure and investment approach.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTwo routes to capital:\u003c\/strong\u003e Learn the difference between the Fund-of-Funds (FoF) route and the Direct Investment route.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInvestment readiness:\u003c\/strong\u003e Understand the business, financial and strategic considerations involved in preparing for investor discussions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCapital planning:\u003c\/strong\u003e Explore practical approaches to funding strategy and combining suitable sources of capital.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e26 case studies:\u003c\/strong\u003e Use the handbook’s case studies to explore relevant scenarios and lessons.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReady-to-use resources:\u003c\/strong\u003e Access the included resource vault to support your preparation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e180-day fundraising plan:\u003c\/strong\u003e Follow a structured planning framework to organise your next steps.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInvestor documentation:\u003c\/strong\u003e Build familiarity with due diligence, investor expectations and term-sheet concepts.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eUnderstand the Two AgriSURE Investment Routes\u003c\/h2\u003e\n\u003cdiv class=\"highlight\"\u003e\n\u003ch3\u003e1. Fund-of-Funds (FoF) Scheme\u003c\/h3\u003e\n\u003cp\u003eThe FoF scheme has a stated corpus of ₹450 crore and supports eligible Alternative Investment Funds (AIFs), which may then invest in start-ups. This is an indirect route rather than a direct application for an investment from AgriSURE itself.\u003c\/p\u003e\n\u003ch3\u003e2. Direct Investment Scheme\u003c\/h3\u003e\n\u003cp\u003eThe Direct Investment scheme has a stated corpus of ₹300 crore and is designed to invest in eligible early-stage start-ups focused on agriculture and rural development opportunities. Direct investment may be up to ₹25 crore per start-up, subject to assessment and the fund’s applicable terms.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003eThe handbook helps readers understand these routes and prepare informed questions about which funding pathway may fit their venture. Actual investment decisions depend on eligibility, due diligence, investment merit and the fund manager’s assessment.\u003c\/p\u003e\n\u003ch2\u003eWho Is This Handbook For?\u003c\/h2\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0591\/3926\/0506\/files\/AgriSURE_Startup_Fund_Handbook_Cover.png?v=1792148105\" alt=\"AgriSURE Startup Fund Handbook Cover\" style=\"float: none;\"\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAgri-start-up founders and entrepreneurs:\u003c\/strong\u003e For those exploring investment for agriculture, agri-tech, food processing or allied-sector ventures.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFund managers and investors:\u003c\/strong\u003e For readers seeking to understand the fund’s structure and role in the agri-start-up ecosystem.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLenders and financial institutions:\u003c\/strong\u003e For professionals exploring agriculture-linked enterprises and capital needs.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFPOs and rural enterprises:\u003c\/strong\u003e For organisations exploring relevant business models, value-chain opportunities and potential investment pathways.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhy Choose This Handbook?\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eExplains agri-start-up funding concepts in clear, practical language.\u003c\/li\u003e\n\u003cli\u003eBreaks down the distinction between the two AgriSURE investment routes.\u003c\/li\u003e\n\u003cli\u003eHelps readers think through funding readiness and investor due diligence.\u003c\/li\u003e\n\u003cli\u003eExplores capital planning and how different funding options may fit together.\u003c\/li\u003e\n\u003cli\u003eIncludes case studies, practical resources and a structured 180-day plan.\u003c\/li\u003e\n\u003cli\u003eProvides a single reference for learning about the fund and preparing for funding conversations.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eProduct Details\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct:\u003c\/strong\u003e AgriSURE Startup Fund Handbook\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEdition:\u003c\/strong\u003e 1.0\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e A4 digital eBook\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLength:\u003c\/strong\u003e 100+ pages\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAccess:\u003c\/strong\u003e Digital delivery after purchase\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003ch3\u003eWhat is the AgriSURE Startup Fund?\u003c\/h3\u003e\n\u003cp\u003eAgriSURE, or Agri Fund for Start-ups \u0026amp; Rural Enterprises, is a ₹750 crore fund established to support innovative, technology-driven start-ups and enterprises in agriculture and rural development through investment routes that include direct investment and a Fund-of-Funds scheme.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003ch3\u003eWhat are the two AgriSURE funding routes?\u003c\/h3\u003e\n\u003cp\u003eThe two routes are the Fund-of-Funds (FoF) scheme, with a stated corpus of ₹450 crore, and the Direct Investment scheme, with a stated corpus of ₹300 crore.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003ch3\u003eCan a start-up receive up to ₹25 crore under AgriSURE?\u003c\/h3\u003e\n\u003cp\u003eDirect investment may be up to ₹25 crore per start-up. This is a potential investment limit, not a guaranteed entitlement. Funding depends on the fund’s criteria, due diligence and investment decision.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003ch3\u003eDoes buying this handbook guarantee funding or approval?\u003c\/h3\u003e\n\u003cp\u003eNo. The handbook is an educational resource intended to help readers understand the fund and prepare for funding discussions. It does not guarantee eligibility, investment, approval or any financial outcome.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003ch3\u003eIs this an official government publication?\u003c\/h3\u003e\n\u003cp\u003eThis is an independent educational handbook and is not presented as an official publication of the Government of India, NABARD or NABVENTURES. Readers should verify current details and requirements through official sources.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003ch3\u003eHow will I receive the handbook?\u003c\/h3\u003e\n\u003cp\u003eThis is a digital eBook. The download link will be shared after the purchase is completed. No physical book will be shipped.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"disclaimer\"\u003e⚠️ Please note: It is an eBook that will be provided digitally, and the download link will be shared after the purchase is completed. No physical book will be provided.\u003c\/div\u003e\n\u003cscript type=\"application\/ld+json\"\u003e\n  {\n    \"@context\": \"https:\/\/schema.org\",\n    \"@type\": \"Product\",\n    \"name\": \"AgriSURE Startup Fund Handbook\",\n    \"description\": \"An independent digital handbook explaining India's AgriSURE fund, its Fund-of-Funds and Direct Investment routes, investment readiness, capital planning, case studies and fundraising preparation.\",\n    \"category\": \"Digital eBook\",\n    \"bookFormat\": \"https:\/\/schema.org\/EBook\",\n    \"inLanguage\": \"en-IN\",\n    \"audience\": {\n      \"@type\": \"Audience\",\n      \"audienceType\": \"Agri-start-up founders, entrepreneurs, investors, fund managers, lenders, FPOs and rural enterprises\"\n    }\n  }\n  \u003c\/script\u003e \u003cscript type=\"application\/ld+json\"\u003e\n  {\n    \"@context\": \"https:\/\/schema.org\",\n    \"@type\": \"FAQPage\",\n    \"mainEntity\": [\n      {\n        \"@type\": \"Question\",\n        \"name\": \"What is the AgriSURE Startup Fund?\",\n        \"acceptedAnswer\": {\n          \"@type\": \"Answer\",\n          \"text\": \"AgriSURE, or Agri Fund for Start-ups \u0026 Rural Enterprises, is a ₹750 crore fund established to support innovative, technology-driven start-ups and enterprises in agriculture and rural development through investment routes that include direct investment and a Fund-of-Funds scheme.\"\n        }\n      },\n      {\n        \"@type\": \"Question\",\n        \"name\": \"What are the two AgriSURE funding routes?\",\n        \"acceptedAnswer\": {\n          \"@type\": \"Answer\",\n          \"text\": \"The two routes are the Fund-of-Funds (FoF) scheme, with a stated corpus of ₹450 crore, and the Direct Investment scheme, with a stated corpus of ₹300 crore.\"\n        }\n      },\n      {\n        \"@type\": \"Question\",\n        \"name\": \"Can a start-up receive up to ₹25 crore under AgriSURE?\",\n        \"acceptedAnswer\": {\n          \"@type\": \"Answer\",\n          \"text\": \"Direct investment may be up to ₹25 crore per start-up. 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