{"product_id":"digital-product-contagious-by-jonah-berger-tomaque-explainer","title":"Contagious By Jonah Berger - Tomaque Explainer","description":"\u003cstyle\u003e\n    .tomaque-contagious-product * {\n      box-sizing: border-box;\n    }\n\n    .tomaque-contagious-wrap {\n      max-width: 1120px;\n      margin: 0 auto;\n    }\n\n    .tomaque-contagious-hero {\n      background:#ffffff;\n      border:1px solid #e5e7eb;\n      padding:52px 48px;\n      margin-bottom:24px;\n      text-align:center;\n    }\n\n    .tomaque-contagious-hero h1 {\n      margin:0;\n      color:#111827;\n      font-size:clamp(30px,4vw,46px);\n      line-height:1.15;\n      font-weight:800;\n      letter-spacing:-0.8px;\n    }\n\n    .tomaque-contagious-subtitle {\n      margin:18px auto 0;\n      max-width:780px;\n      color:#4b5563;\n      font-size:19px;\n      font-weight:500;\n    }\n\n    .tomaque-contagious-intro {\n      background:#fffaf0;\n      border-left:4px solid #d89b27;\n      padding:26px 30px;\n      margin-bottom:24px;\n    }\n\n    .tomaque-contagious-intro p {\n      margin:0 0 12px;\n    }\n\n    .tomaque-contagious-intro p:last-child {\n      margin-bottom:0;\n    }\n\n    .tomaque-contagious-section {\n      background:#ffffff;\n      border:1px solid #e5e7eb;\n      padding:36px 40px;\n      margin-bottom:24px;\n    }\n\n    .tomaque-contagious-section h2 {\n      margin:0 0 20px;\n      color:#111827;\n      font-size:28px;\n      line-height:1.25;\n      font-weight:750;\n    }\n\n    .tomaque-contagious-section h3 {\n      color:#1f2937;\n      font-size:20px;\n      margin:28px 0 10px;\n    }\n\n    .tomaque-contagious-section p {\n      margin:0 0 16px;\n      color:#374151;\n      font-size:16px;\n    }\n\n    .tomaque-contagious-grid {\n      display:grid;\n      grid-template-columns:repeat(2,minmax(0,1fr));\n      gap:16px;\n      margin-top:22px;\n    }\n\n    .tomaque-contagious-card {\n      background:#f8fafc;\n      border:1px solid #e5e7eb;\n      padding:22px 24px;\n    }\n\n    .tomaque-contagious-card strong {\n      display:block;\n      color:#111827;\n      margin-bottom:6px;\n      font-size:17px;\n    }\n\n    .tomaque-contagious-list {\n      list-style:none;\n      padding:0;\n      margin:0;\n    }\n\n    .tomaque-contagious-list li {\n      position:relative;\n      padding:10px 0 10px 30px;\n      color:#374151;\n      border-bottom:1px solid #edf0f3;\n    }\n\n    .tomaque-contagious-list li:last-child {\n      border-bottom:0;\n    }\n\n    .tomaque-contagious-list li::before {\n      content:\"✓\";\n      position:absolute;\n      left:0;\n      top:10px;\n      color:#a66b08;\n      font-weight:800;\n    }\n\n    .tomaque-contagious-quote {\n      background:#f1f5f9;\n      border-left:4px solid #64748b;\n      padding:22px 26px;\n      margin:24px 0 0;\n      color:#374151;\n      font-size:17px;\n    }\n\n    .tomaque-contagious-cta {\n      background:#fff7e6;\n      border:1px solid #ecd39d;\n      padding:34px 36px;\n      text-align:center;\n      margin-bottom:24px;\n    }\n\n    .tomaque-contagious-cta h2 {\n      margin:0 0 12px;\n      color:#111827;\n      font-size:28px;\n    }\n\n    .tomaque-contagious-cta p {\n      max-width:780px;\n      margin:0 auto;\n      color:#374151;\n    }\n\n    .tomaque-contagious-faq {\n      border-top:1px solid #e5e7eb;\n      padding:18px 0;\n    }\n\n    .tomaque-contagious-faq:first-of-type {\n      border-top:0;\n    }\n\n    .tomaque-contagious-faq summary {\n      cursor:pointer;\n      color:#111827;\n      font-weight:700;\n      font-size:17px;\n      list-style:none;\n    }\n\n    .tomaque-contagious-faq summary::-webkit-details-marker {\n      display:none;\n    }\n\n    .tomaque-contagious-faq summary::after {\n      content:\"+\";\n      float:right;\n      color:#a66b08;\n      font-size:22px;\n    }\n\n    .tomaque-contagious-faq[open] summary::after {\n      content:\"−\";\n    }\n\n    .tomaque-contagious-faq p {\n      margin:12px 0 0;\n      color:#4b5563;\n    }\n\n    .tomaque-contagious-disclaimer {\n      background:#f3f4f6;\n      border:1px solid #dfe3e8;\n      padding:20px 24px;\n      color:#374151;\n      font-size:14px;\n      margin-top:24px;\n    }\n\n    .tomaque-contagious-footer {\n      text-align:center;\n      padding:12px 10px 4px;\n      color:#6b7280;\n      font-size:14px;\n    }\n\n    @media (max-width:760px) {\n      .tomaque-contagious-product {\n        padding:20px 14px !important;\n      }\n\n      .tomaque-contagious-hero {\n        padding:36px 22px;\n      }\n\n      .tomaque-contagious-section {\n        padding:28px 22px;\n      }\n\n      .tomaque-contagious-grid {\n        grid-template-columns:1fr;\n      }\n    }\n  \u003c\/style\u003e\n\u003csection class=\"tomaque-contagious-product\" style=\"background: #f8fafc; color: #1f2937; font-family: Inter,Arial,Helvetica,sans-serif; line-height: 1.7; padding: 32px 20px;\"\u003e\n\u003cdiv class=\"tomaque-contagious-wrap\" style=\"text-align: start;\"\u003e\n\u003c!-- HERO --\u003e\u003cheader class=\"tomaque-contagious-hero\"\u003e\n\u003ch1\u003eContagious By Jonah Berger - Tomaque Explainer\u003c\/h1\u003e\n\u003cdiv class=\"tomaque-contagious-subtitle\"\u003eWhy Things Catch On | Decoded, Explained \u0026amp; Made Actionable\u003c\/div\u003e\n\u003c\/header\u003e\u003c!-- INTRO --\u003e\n\u003cdiv class=\"tomaque-contagious-intro\"\u003e\n\u003cp\u003e\u003cstrong\u003eEver wondered why some ideas spread like wildfire — while others disappear without gaining attention?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eContagious\u003c\/em\u003e by Jonah Berger explores the psychology and mechanisms behind why people talk about, share, and pass along certain products, ideas, and stories. This Tomaque Explainer takes those core concepts and turns them into a practical resource designed for easier understanding and application.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- WHAT YOU GET --\u003e\n\u003csection class=\"tomaque-contagious-section\"\u003e\n\u003ch2\u003eWhat You're Getting\u003c\/h2\u003e\n\u003cp\u003eThis isn't positioned as a replacement for the original book. It is an actionable explainer designed to help readers understand the central ideas behind word-of-mouth marketing, social influence, sharing psychology, and contagious content in a faster and more practical format.\u003c\/p\u003e\n\u003cdiv class=\"tomaque-contagious-grid\"\u003e\n\u003cdiv class=\"tomaque-contagious-card\"\u003e\n\u003cstrong\u003eFor Founders\u003c\/strong\u003e Understand how product experiences and ideas can encourage organic conversation around your business.\u003c\/div\u003e\n\u003cdiv class=\"tomaque-contagious-card\"\u003e\n\u003cstrong\u003eFor Marketers\u003c\/strong\u003e Explore psychology-driven principles that can complement your existing marketing and customer-acquisition strategies.\u003c\/div\u003e\n\u003cdiv class=\"tomaque-contagious-card\"\u003e\n\u003cstrong\u003eFor Creators\u003c\/strong\u003e Learn how practical sharing principles can be applied to content, communication, and audience engagement.\u003c\/div\u003e\n\u003cdiv class=\"tomaque-contagious-card\"\u003e\n\u003cstrong\u003eFor Curious Minds\u003c\/strong\u003e Get a more accessible way to explore the ideas behind why certain things gain attention and conversation.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c!-- WHAT'S INSIDE --\u003e\n\u003csection class=\"tomaque-contagious-section\"\u003e\n\u003ch2\u003eWhat's Inside\u003c\/h2\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0591\/3926\/0506\/files\/contagious_stepps_framework_contents.png?v=1789970977\" alt=\"Promotional infographic for an e-book covering Jonah Berger's 'STEPS' framework, with six illustrated panels and text explaining social currency, triggers, emotion, public use, stories, and viral impact.\" style=\"float: none;\"\u003e\u003c\/p\u003e\n\u003cul class=\"tomaque-contagious-list\"\u003e\n\u003cli\u003eThe six STEPS framework explained in clear, accessible language.\u003c\/li\u003e\n\u003cli\u003eThe psychology behind why people share particular products, ideas, stories, and experiences.\u003c\/li\u003e\n\u003cli\u003ePractical ways to think about word-of-mouth and social sharing.\u003c\/li\u003e\n\u003cli\u003eIdeas for applying sharing principles to your brand, content, product, or communication strategy.\u003c\/li\u003e\n\u003cli\u003eA concise, practical approach focused on understanding the concepts and translating them into action.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e\n\u003c!-- WHY --\u003e\n\u003csection class=\"tomaque-contagious-section\"\u003e\n\u003ch2\u003eWhy This Explainer Exists\u003c\/h2\u003e\n\u003cp\u003eUnderstanding a marketing framework is one thing. Knowing how to translate it into everyday decisions is another.\u003c\/p\u003e\n\u003cp\u003eMany readers encounter useful business and marketing concepts but struggle to move from reading to implementation. The Tomaque Explainer is designed to bridge that gap by organizing key concepts into a faster, more digestible and application-oriented resource.\u003c\/p\u003e\n\u003cp\u003eInstead of leaving the ideas at the level of theory, this resource focuses on how the underlying principles can be considered when developing products, creating content, communicating value, and encouraging customer conversations.\u003c\/p\u003e\n\u003cdiv class=\"tomaque-contagious-quote\"\u003e\n\u003cstrong\u003eThe practical question:\u003c\/strong\u003e\u003cbr\u003eInstead of simply asking why something became popular, learn to examine the factors that may have contributed to people noticing it, talking about it, and sharing it.\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c!-- WHO IT IS FOR --\u003e\n\u003csection class=\"tomaque-contagious-section\"\u003e\n\u003ch2\u003eWho This Is For\u003c\/h2\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0591\/3926\/0506\/files\/contagious_explainer_cover.png?v=1789970977\" alt=\"Promotional cover graphic for 'Contagious Explained - Step by Step' by Tomaque Explainer, featuring a dark teal and gold title, a central broken heart icon, and three illustrated panels explaining social currency, triggers, and emotion \u0026amp; public.\" style=\"float: none;\"\u003e\u003c\/p\u003e\n\u003cdiv class=\"tomaque-contagious-grid\"\u003e\n\u003cdiv class=\"tomaque-contagious-card\"\u003e\n\u003cstrong\u003eEarly-Stage Founders\u003c\/strong\u003e For entrepreneurs developing products and brands without relying entirely on large advertising budgets.\u003c\/div\u003e\n\u003cdiv class=\"tomaque-contagious-card\"\u003e\n\u003cstrong\u003eGrowth Marketers\u003c\/strong\u003e For marketers interested in consumer psychology, word-of-mouth, social influence, and growth frameworks.\u003c\/div\u003e\n\u003cdiv class=\"tomaque-contagious-card\"\u003e\n\u003cstrong\u003eContent Creators\u003c\/strong\u003e For creators who want to understand the principles that can influence sharing and conversation around content.\u003c\/div\u003e\n\u003cdiv class=\"tomaque-contagious-card\"\u003e\n\u003cstrong\u003eBusiness \u0026amp; Marketing Learners\u003c\/strong\u003e For readers who want to explore important marketing ideas in a concise and practical format.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c!-- BOTTOM LINE --\u003e\n\u003csection class=\"tomaque-contagious-cta\"\u003e\n\u003ch2\u003eThe Bottom Line\u003c\/h2\u003e\n\u003cp\u003eWord-of-mouth, social influence, and sharing can play an important role in how ideas and products gain attention. Jonah Berger's framework provides a structured way to examine these behaviours, while this Tomaque Explainer is designed to make those concepts easier to understand and apply.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003c!-- FAQ --\u003e\n\u003csection class=\"tomaque-contagious-section\"\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cdetails class=\"tomaque-contagious-faq\"\u003e\n\u003csummary\u003eWhat is the Contagious by Jonah Berger Tomaque Explainer?\u003c\/summary\u003e\n\u003cp\u003eIt is a digital explainer based on the key concepts associated with Jonah Berger's \u003cem\u003eContagious\u003c\/em\u003e, organized into a practical and accessible format for readers interested in word-of-mouth marketing, sharing psychology, and social influence.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails class=\"tomaque-contagious-faq\"\u003e\n\u003csummary\u003eIs this the original book by Jonah Berger?\u003c\/summary\u003e\n\u003cp\u003eNo. This is a Tomaque Explainer and is not the original book. It is an independently created educational resource designed to explain and organize relevant concepts in a concise, actionable format.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails class=\"tomaque-contagious-faq\"\u003e\n\u003csummary\u003eWhat are the six STEPPS discussed in the explainer?\u003c\/summary\u003e\n\u003cp\u003eThe explainer discusses the six-part STEPPS framework associated with \u003cem\u003eContagious\u003c\/em\u003e: Social Currency, Triggers, Emotion, Public, Practical Value, and Stories.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails class=\"tomaque-contagious-faq\"\u003e\n\u003csummary\u003eWho can benefit from this digital product?\u003c\/summary\u003e\n\u003cp\u003eThe resource is intended for founders, marketers, content creators, entrepreneurs, students of marketing, and readers interested in understanding why certain ideas, products, and content are more likely to be discussed and shared.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails class=\"tomaque-contagious-faq\"\u003e\n\u003csummary\u003eCan I use these concepts for my business or content?\u003c\/summary\u003e\n\u003cp\u003eThe explainer is designed to help readers understand and apply the concepts to areas such as product positioning, content creation, marketing communication, customer engagement, and word-of-mouth strategy.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails class=\"tomaque-contagious-faq\"\u003e\n\u003csummary\u003eIs this a physical book?\u003c\/summary\u003e\n\u003cp\u003eNo. This product is provided digitally. No physical book will be shipped.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003c\/section\u003e\n\u003c!-- DISCLAIMER --\u003e\n\u003cdiv class=\"tomaque-contagious-disclaimer\"\u003e⚠️ Please note: It is an eBook that will be provided digitally, and the download link will be shared after the purchase is completed. No physical book will be provided.\u003c\/div\u003e\n\u003cdiv class=\"tomaque-contagious-footer\"\u003e\u003cem\u003eA Tomaque Explainer — Smart Summaries. Real Strategy. Zero Fluff.\u003c\/em\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- PRODUCT + FAQ SCHEMA --\u003e \u003cscript type=\"application\/ld+json\"\u003e\n  {\n    \"@context\": \"https:\/\/schema.org\",\n    \"@graph\": [\n      {\n        \"@type\": \"Product\",\n        \"name\": \"Contagious By Jonah Berger — Tomaque Explainer\",\n        \"description\": \"A practical digital explainer covering key concepts associated with Contagious by Jonah Berger, including word-of-mouth marketing, sharing psychology, social influence and the six STEPPS framework.\",\n        \"brand\": {\n          \"@type\": \"Brand\",\n          \"name\": \"Tomaque\"\n        },\n        \"category\": \"Digital Marketing eBook\"\n      },\n      {\n        \"@type\": \"FAQPage\",\n        \"mainEntity\": [\n          {\n            \"@type\": \"Question\",\n            \"name\": \"What is the Contagious by Jonah Berger Tomaque Explainer?\",\n            \"acceptedAnswer\": {\n              \"@type\": \"Answer\",\n              \"text\": \"It is a digital explainer based on key concepts associated with Jonah Berger's Contagious, organized into a practical and accessible format for readers interested in word-of-mouth marketing, sharing psychology and social influence.\"\n            }\n          },\n          {\n            \"@type\": \"Question\",\n            \"name\": \"Is this the original book by Jonah Berger?\",\n            \"acceptedAnswer\": {\n              \"@type\": \"Answer\",\n              \"text\": \"No. This is a Tomaque Explainer and is not the original book. 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